Pest And Swot Analysis Of Australia

Pest And tog up compendium Of AustraliaSydney is the largest city in Australia with a population of 22,000 in rudimentary sector and 4 million people in greater Sydney area. It is primed(p) on Australias south-east coast and is one of the most multicultural cities in the world and is a major destination for immigrants to Australia.1.2 The Product Kluang piazzaKluang Station is known as the Coffee Shop Canteen. Going abroad for come along expansion and growth for the first time may be contest as there are limitations to it. The existence of rules and regulations for venturing into the Australian regimen and boozing commercialize require that they be critically looked at as it is important for Kluang Station to understand and abide them.2.0 Market AuditSWOT AnalysisPEST AnalysisA recent international comparative study, Doing furrow in 2008, found Australia has the ninth most blood friendly regulations in the world, this means that the regulatory environment in the rescu e is conducive to the effect of business.PoliticalThe government and regulatory institutions are reliable, transparent, impartial and internationally competitive, so providing investors with a safe and secure business framework.Political Risk angiotensin converting enzyme of the main issues to be discussed is the concern of the political risk within a country. In this case, concerns of the possibility that political decisions much(prenominal) as expropriation of profits, events such as wars, terrorism, and insurrection in the host country get out negatively refer the business climate.Political SystemThree political parties dominate the Australian political systemThe Liberal Party (LP) nominally representing urban business interests, and its smaller Coalition partner.The Nationals nominally representing rural interests are the more fusty parties.The Australian Labor Party (ALP) nominally represents workers, trade unions, and left-of-center groups. only political groups are tie d by tradition to welfare programs. oer the last decade, Australia has increased assistance to families while imposing obligations on those receiving unemployment get aheads and constipation pensions.Legal SystemAustralias legal system is based on the position System of legislative statutes and common law similar to that of Malaysia. at that placefore, depending upon the type of enthronisation proposed, an overseas investor in Australia would need to have regard to the laws and regulations of one or more of the Federal, State, Territory or Local Governments. With regards to the opening of Kluang Station in Sydney, the Federal Government has power in most areas concerning the national economy including income tax, exchange controls and foreign investment in corporations and land assets.EconomicalAustralia has an enviable, rigid economy with a per capita GDP on par with the four overriding West European economies. Healthy business and consumer confidence and high export prices for raw materials and agricultural products are fueling the economy, particularly in exploit states.According to the data and products produced by the Australian Bureau of Statistics (ABS) the current unemployment vagabond is 4.4 which are known to be one of the lowest rates in the worldSocioculturali. CommunicationAustralians are very direct in the panache they communicate, There is often an element of humor, often self-deprecating, in their speech. lyricEnglish is the national language. Australian English is a major alteration of the language, with its own distinctive accent and vocabulary some of which has found its way into Standard English. All documentation are written in English, these impart it easy for Kluang Station to venture into Sydney.ii. DiningWith the emphasis of multiculturalism, some other cuisines have influenced the Australian food culture such as the Asian foods formerly brought up by the settlers.TechnologicalA combination of first schooling and commu nications technology (ICT) is adaptable across all Australian industry sectors providing an excellent environment for investors. E-readiness is a measure of a countrys information and communications technology and the ability of businesses and consumers to use ICT to their advantage.One benefit of this is the activity of mobile technologies. The service industry, more specifically restaurants, has initiated exploiting the benefits of mobile technology. For instance, the benefits of using individual(prenominal) digital assistants (PDAs) in a restaurant have been explored. The findings indicated that the use of such technology has increased efficiency and accuracy, speedier service, better usability, and enhanced reputation.TelecommunicationSydney has a world class telecommunications infrastructure. Australian domestic ne cardinalrks lie in of fiber-optic, wireless, and satellite system. fibre-optic cables are the predominant technology allowing speedy internet access.Transportatio nSydney is intumesce equipped with public transport ranging from buses, taxis, to monorails and trains. There are also catamarans and ferries that score people from the main island to Manly Island located across Sydney harbour. Besides that, the drome is located close to the city, about a half an hour squeeze by motorway.3.0 Target MarketThe restaurants target market give consist primarily of topical anaesthetic residential customers ranging in age from 21 to 45 and local businesses. The main customers to be targeted would be office workers and tourists. This is due to the detail that most children would be at school and family outings happen on weekends as parents and children are free from obligations.ObjectivesBelow are the objectives that are to be achieved via the trade plan for Kluang Stations expansion into the Australian food and beverage marketi. Expand the market for local Malaysian delicacies such as Roti Bakar, Hainanese moaner rice, Ipoh White coffee and The T arikii. Expand the growth potential of Kluang Station by venturing into a new international market.Marketing Plan5.1 Mode of admittance5.2 Product5.3 PriceFirst step for going global, Kluang Station is assured that price becomes increasingly important as a competitive tool. The charabanc is responsible for setting and controlling the price of the goods and services provided. In Kluang Station, the prices of food and drinks served are in about the range of $2 to $15.5.3.1 Customary Mark-upsThere are costs that ordain be incurred in the business that will lead to increments of the pricings. The main costs from the fixed rate include the renting, utility, and electricity of the restaurant in Sydney. Also, the charging of labor, that costs AUS$5 per hour.Part of the government regulations, Kluang Station moldiness comply with the application of GST (tax charges) on total items sold.5.4 PlaceKluang Station will be located at Newtown NSW. The reason this particular address was chos en was due to the reputation of the street. Locals know it as a dining area that offers a variety of different foods to cater to any palette.It will be fitted will old kopitiam furniture wooden stools and chairs, marble top tables, which will be flown in from Malaysia. To add to the ambiance, old Chinese opera euphony will be played softly in the background.5.5 PromotionAs there are many forms of advertising in Australia, Kluang Station would take this advantage to become recognize in the market. Since they are new in the market, Kluang Station would want to be established however within their be after budget. One way to advertise the existence of Kluang Station is through publisher as it is one of the lowest costs for advertising. Since the target markets are potential drivers in Sydney, this could be the best way to reach to them.5.6 Human preferenceKluang Station will need to employ several workers cooks,waiters/waitresses, cleaners, cashiers, a manager, and two supervisors. Hiringwill be done from the local community by pickings out an advertisement in thelocal paper and using local job placement agencies.5.6.1 Employer-employee relationsThere are employer employee agreements whereby this is registered with the Western Australian Industrial Relations Commission, covering an employees working arrangements, pay and conditions. The employer employee agreements have been knowing to provide appropriate protections and choice for both employees and employers.5.6.2 Salaries and benefitsWorking in Australia gets the benefit of a flex working time. The salary of every employee is in property to their work loads. It seemed to have been above the standard scale and this is why many seek to land in the Australia shores. Aside from the filthy competitive salaries and benefits, they notify enjoy luxurious fringe benefits.Budget6.1 Five year financial project and assumptionThe following pages showcase the budget profits/ disconnected statement and estimates proj ected income statement. Based on our assumption, Kluang station will be making a profit throughout the 5 coming historic period